Privacy & Cookie Policy

Account and contact details - name, email address, and (on some forms) phone number, country, and postal/ZIP code.
Purchase details - what you bought, when, for how much, and your billing details. Card numbers go directly to our payment processors (Stripe and PayPal, via our ThriveCart checkout); we never see or store your full card number. We keep transaction records (amounts, dates, last four digits, processor references).
Your signup survey answers - when you join The Conflict Cure, we ask about your relationship: how long you've been together, your relationship status, the challenges you're facing, your fears, and your hopes. This is deeply personal information. We collect it so your program experience (and, if you've purchased coaching, your coaching) can meet you where you are. We treat it with restricted access and a short retention period (Section 5).
Your coursework - if you apply for a refund under our guarantee, you upload your completed workbooks, which typically contain intimate reflections about your relationship. These are stored with restricted access and used only to adjudicate your refund and as records of that decision (Sections 4–5).
Communications - emails and messages you send us, and our replies.
Testimonials - only with your consent, we display your testimonial with your name; you can withdraw consent for future use at any time by emailing us.
Coaching call participation - group coaching calls and coaching sessions are recorded, as disclosed in our Purchase Terms.

Information collected automatically: device and browser information, IP address, pages visited, time on site, referring pages, video-watching and login activity inside our course platform (used, among other things, to verify guarantee eligibility), and data from cookies and similar technologies - including advertising identifiers such as Meta's click ID when you arrive from an ad. See our Cookie Policy.

2. Why we use it (and our legal bases, for EEA/UK visitors)

To deliver what you bought - accounts, course access, coaching, support, and refund adjudication. (Performance of a contract.)
To run our business - payments, accounting, tax, fraud prevention, defending or processing disputes and chargebacks. (Legal obligation; legitimate interests.)
To communicate with you - service messages about your purchase (always), and marketing emails about our trainings and offers, which you can leave at any time via the unsubscribe link in every email. (Consent and/or legitimate interests; consent where local law requires it.)
To improve and market our services - understanding which pages, emails, and ads work, including through analytics and advertising tools. (Consent for non-essential cookies where required; legitimate interests.)
To personalize - for example, tailoring content by relationship status where you've told us it. (Legitimate interests.)

Sensitive information. Your survey answers, workbooks, and what you share on coaching calls can reveal information the law treats as specially protected - about your intimate life, health, or experiences. We collect it only with your explicit consent, which we ask for at the moment of collection (a consent notice at the survey, at workbook upload, and at coaching-call participation), and which you can withdraw at any time by emailing us. (For EEA/UK visitors, this consent is our Article 9(2)(a) condition for processing special-category data; for residents of US states with sensitive-data consent rules, it is the consent those laws require.) We use this information only to deliver your program, coaching, and refund adjudication - never for advertising - and we don't sell your personal information to anyone.

3. Who processes your information

We share personal information only with service providers who process it on our behalf under contractual confidentiality and data-protection obligations, and only what each needs:

Payments: Stripe, PayPal, ThriveCart (checkout).
Email and marketing: ActiveCampaign (our email platform); WebinarJam/EverWebinar (webinar registrations).
Support and operations: Google Workspace, automation tools that move data between the systems above (n8n, Pabbly, Hookdeck).
Analytics and advertising: click and conversion tracking (ClickMagick) and advertising pixels (including Meta) as described in the Cookie Policy, plus our own internal analytics database.

Beyond service providers, we disclose personal information only: when required by law or valid legal process; to protect the rights, safety, or property of our users, the public, or Love At First Fight; in connection with a business sale, merger, or reorganization (your information transfers with the business, under this policy's protections); or with your direction or consent.

We never sell or rent your personal information. Our advertising pixels may constitute "sharing" for targeted advertising under some US state laws - Section 6 explains how to opt out.

4. Where your information lives (international transfers)

We're a US company and our providers process data primarily in the United States, with some processing elsewhere. If you're in the EEA, UK, or another jurisdiction with data-transfer rules, we rely on appropriate safeguards for those transfers - including the EU Standard Contractual Clauses and, where providers hold them, Data Privacy Framework certifications. You can ask us for more detail about the safeguards for any specific provider.

5. How long we keep it

We keep personal information only as long as we have a real need, then delete or anonymize it:

Customer, transaction, and refund-decision records: up to 10 years after your last transaction (the period for defending or resolving contractual and payment matters).
Email marketing: while you're subscribed. When you unsubscribe, we stop marketing to you and keep only a minimal suppression record (your email and opt-out date) so you stay unsubscribed.
Signup survey answers: up to 3 years in identifiable form, then deleted or anonymized so they can no longer be linked to you.
Refund workbooks: your uploaded workbooks are kept up to 24 months after the refund decision (the window in which payment disputes can arise), in restricted-access storage, then deleted. We retain the adjudication record itself - the completion checklist, platform statistics, brief supporting extracts, and a digital fingerprint of what was submitted - for up to 10 years.
Call and session recordings: raw recordings up to 2 years; replays that are part of a product you purchased are kept for as long as that product's access is promised.
Records connected to an active or reasonably anticipated dispute or legal matter are kept until it fully resolves.

6. Your rights

Everyone: email us to access the personal information we hold about you, correct it, delete it, receive a copy, object to or restrict certain processing, or withdraw a consent. We'll respond within 30 days, verify your identity first, and won't discriminate against you for exercising your rights. Some records we must keep (like transaction records) even after a deletion request; we'll tell you what and why.

EEA/UK: you have these rights under the GDPR/UK GDPR, plus the right to lodge a complaint with your data-protection authority. Where processing rests on consent, you can withdraw it any time; where it rests on legitimate interests, you can object.

US states (California and others): you have rights to know, delete, correct, and port your information, and to opt out of "sharing" for cross-context behavioral advertising - do that via the cookie banner's settings or by emailing us with subject "Privacy - Opt Out". We honor Global Privacy Control signals where required. You may use an authorized agent to submit requests (we'll verify the agent's authority), and if we decline a request you may appeal by replying to our decision email - appeals are reviewed by someone other than the original decision-maker, and we'll tell you the outcome and, where applicable, how to contact your state's Attorney General.

Marketing: every marketing email has an unsubscribe link that works within 24 hours. Unsubscribing doesn't affect service emails about things you've purchased.

7. Security

We use appropriate technical and organizational measures - encryption in transit, access controls, restricted access to sensitive material like survey answers and workbooks, and vendor due diligence. No system is perfectly secure, and we can't promise absolute security; if a breach affects your data in a way the law requires us to report, we'll notify you and the relevant authorities as required.

8. Children

Our site and programs are for adults. We don't knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, email us and we'll delete it.

9. Comments and third-party platforms

If you interact with us on third-party platforms (Facebook, Instagram, YouTube, TikTok, TrustPilot, BBB), those platforms' own privacy policies govern what they collect. Comments you leave there are stored by them, not us.

10. Changes to this policy

We'll post changes here with a new effective date and keep prior versions archived. For material changes, we'll notify subscribers by email. We won't use information collected under this policy in ways materially inconsistent with it without your consent.

What cookies are

Cookies are small text files a site stores in your browser to remember things - that you're logged in, what's in your cart, or that you've visited before. Pixels are tiny code snippets that report events (like a page view or purchase) to a provider, along with information your browser makes available to the pages you visit.

The categories we use

Strictly necessary - logging you into your courses, keeping your cart and checkout working, security. These can't be switched off; the site doesn't function without them.

Analytics and performance - understanding which pages and videos are used and where the site can improve. Inside the course platform, we also record your logins and video watching as part of the service itself (including verifying guarantee eligibility) - that's service data under the Privacy Policy, not an optional cookie.

Advertising - pixels and click identifiers (including the Meta pixel and Meta click IDs, and ClickMagick link tracking) that measure whether our ads work and enable us to reach relevant audiences. These involve sharing limited data (such as that your browser visited a page or completed a purchase) with the advertising provider.

Functionality - remembering preferences and enabling embedded content (for example, streamed video).

Your choices

Consent banner: where required (including for EEA/UK visitors), non-essential cookies don't load until you choose to allow them, and you can change your mind any time via the "Cookie settings" link in the site footer.
Opt out of advertising cookies / "sharing": use the banner's settings, or email support@LoveAtFirstFight.com with subject "Privacy - Opt Out". We honor Global Privacy Control browser signals where required.
Browser controls: you can block or delete cookies in your browser settings; parts of the site (like course login) may stop working without necessary cookies.

Changes

We'll post updates here with a new effective date; the in-banner cookie list is kept current automatically by our consent tool.